Senior direction and execution

From business decision to execution. Without losing the thread.

I work alongside owner-led B2B companies over the long term: helping sharpen decisions, turning them into communication and keeping execution aligned — from day-to-day content to complex business matters.

I work directly on copy, visuals and publication. When extra capacity or specialist expertise is needed, I organise it without losing the thread.

Tell me what you’re dealing with

See how I work

Paris

Working lunch

01 / SIMPLY DOM

Paris

Working lunch

01 / SIMPLY DOM

01 — WHERE IT BREAKS DOWN

The problem is rarely a lack of things to say.

Quite the opposite: too much is happening. Sales tells the story in its own way. The website falls behind. Social media gets whatever happens to be available. Valuable projects, people and expertise remain largely invisible.

When the situation becomes sensitive

When a complaint, negotiation or contractual matter becomes sensitive, it often becomes clear that no one is overseeing both the full context and the communication.

02 — THREE AREAS OF WORK

From the business decision to what is ultimately published.

A / 01

Set the direction

Positioning, brand and business decisions, commercial propositions and rebranding.

Execute the communication

B / 02

Copy, websites, photography, video, social channels, campaigns, launches and multilingual communication — and, where the question calls for it, the processes and tools behind it.

C / 03

Maintain consistency

Claims, arguments, timelines, evidence and communication around complex or sensitive business matters.

The full context

One consistent business line, even when interests and information are fragmented.

B2B / project environment

From scattered emails and photos to one defensible line.

A sensitive commercial file had grown into scattered emails, photos, reports and disputed invoices with no coherent overview. Simply Dom reconstructed the chronology, separated facts from claims, and built a single communication line that every next step could rest on.

Hospitality

From a single customer request to a concept that first had to prove it could work.

A seemingly simple question about an in-house online ordering and delivery channel grew into a product discovery project. Before anything was built or chosen, Simply Dom researched the desired customer experience, existing solutions, possible architectures and the operational consequences — including the reasons why several obvious routes were ruled out.

B2B / content & communications

From strategy to camera, edit and publication.

An ongoing B2B content operation in which strategy and execution are deliberately not kept apart. Simply Dom helps set the line, produces on location, lets preparatory work run in parallel, adapts material to the right channels, and keeps watch over what ultimately gets published.

03 — THE DIFFERENCE

Why not simply use an agency or consultant?

Where it often stops

A consultant usually stops at the advice. An agency typically starts once the briefing is ready.

Where I step in

I step in earlier and stay involved longer: from sharpening the business decision to creating, publishing and following up the communication.

04 — WHEN IT FITS

For businesses that are stronger than their current communication suggests.

need to explain complex products, services or projects

need direct senior thinking and execution capacity

do not want to separate strategy from execution

need one consistent line, including in difficult matters

05 — CLARITY UP FRONT

When it’s not a fit

When you only want a fixed number of generic posts each month.

When strategy mainly serves to fill a presentation.

Or when critical questions are unwelcome.

06 — START HERE

Start with what you have.

Most assignments do not begin with a perfect briefing. They begin with a growing business, communication that is falling behind, a brand that lacks definition or a matter in which too much is happening at once.

We take it from there.

Tell me what you’re dealing with