Directly involved.
You work directly with me — from the initial analysis through execution and follow-up. No junior account manager stands between the problem and the person thinking about it. When additional production or specialist knowledge is required, I organise it deliberately and remain responsible for the strategic and editorial line.
Close to the operation.
I prefer to work where the real work happens: in the office, with clients, on a construction site, at a trade fair or among products and people. That proximity makes it easier to recognise relevant stories sooner, ask better questions and create communication that does not feel added from the outside.
Experience since 1997.
My experience spans entrepreneurship, business development, strategy, digital communication, technology, international collaboration and complex business matters. I therefore rarely read a communication question as only a communication question. I hold two master’s degrees in Economics from KU Leuven and am the entrepreneur, founder and managing director behind Simply Dom.
AI as an extension of judgement.
I use different AI models for research, analysis, structuring, translation, production and quality control. Not by blindly following a single answer, but by applying models deliberately, testing their outputs against one another and assessing the facts and wording myself. Final responsibility remains human.
Working language
Dutch · French · English · German